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Sally McLean

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BIG W rolls out live shopping strategy - driving engagement w/ video hosts and product experts
News

BIG W rolls out live shopping strategy - driving engagement w/ video hosts and product experts

Sally McLean: 'Live shopping is more than a trend, it’s a game-changer for how we can engage with our customers - providing a value add experience.'

by Alisha Buaya – Jun 5, 2025

Mediaweek
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