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“It's not a nice thing for a lot of agencies to talk about people avoiding what we do" - Atomic Atomic 212° looks beyond 'attention'
Agencies

“It's not a nice thing for a lot of agencies to talk about people avoiding what we do" - Atomic Atomic 212° looks beyond 'attention'

'It is our duty as agencies to continue to understand what audiences are doing, and this is a great way to use it to understand and also put it into action.'

by Alisha Buaya – Sep 1, 2025

Mediaweek
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