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Sam Makwana

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Scale smart or get left behind: Impressive’s Sam Makwana redraws the indie agency playbook
Indie Agencies

Scale smart or get left behind: Impressive’s Sam Makwana redraws the indie agency playbook

Makwana breaks down how Impressive is leaning into AI, tightening structure and getting pickier with clients.

by Natasha Lee – Apr 23, 2026

Mediaweek
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