Sasha Mackie
Showing 1 - 8 of 8 results
Australia sets the blueprint for HBO Max’s next global push
JB Perrette: 'Australia has been a great success story for us in these early months and has exceeded our expectations.'
by Talon Admin – Aug 8, 2025
Inside the campaign: How WBD, EssenceMediacom and Special launched a new streaming service in a crowded market
Sasha Mackie, Pippa Berlocher and Lindsey Evans speak to Mediaweek about the teamwork behind bringing the platform to Australian consumers.
by Alisha Buaya – May 26, 2025
From confusion to connection: Inside Max Australia's bold social rebrand campaign
Ashleigh Bruton: 'Our strategy focused on being first to market with the news and then shaping the narrative with a playful approach.'
by Talon Admin – May 19, 2025
'Oh s**t moments': Max CEO JB Perrette on what defines the streaming giant
'As the launch campaign says, Max is all killer, no filler.'
by Natasha Lee – Apr 3, 2025
Sasha Mackie on championing customers and cutting through the streaming service saturation with Max
'We’re not saying we have the most content. There’s already an explosion of volume. Australians aren't saying they want more. They want the best.'
by Alisha Buaya – Mar 29, 2025
Max launches 'All Killer, No Filler' campaign ahead of Australian launch
The new streaming services launches next Monday.
by Natasha Lee – Mar 26, 2025
Special tapped as Warner Bros. Discovery's creative agency ahead of Max launch
Sasha Mackie: 'From day one, they nailed it with a pitch concept that’s punchy, innovative and unapologetically Max.'
by Alisha Buaya – Feb 6, 2025
EssenceMediacom to lead Warner Bros. Discovery's media agency ahead Max launch
Sasha Mackie: 'This premium value proposition needs a media agency who is up to the task of getting that message out far and wide, and we think EssenceMediacom is the agency to do that.'
by Alisha Buaya – Jan 13, 2025
