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Shaun Aubrey and Yasmin Sherif

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IPG Mediabrands leaders walk on fire (literally) for kids with cancer
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IPG Mediabrands leaders walk on fire (literally) for kids with cancer

The team braved pythons, 500-degree embers, ice baths and extreme fitness challenges.

by Makayla Muscat – Oct 28, 2025

Mediaweek
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