Shift 20 Initiative
Showing 1 - 8 of 8 results
Shift 20 unveils 15-agency collective to drive disability inclusion in advertising
Priya Addams Williams:' There was a huge desire from creatives, copywriters, casting agents and beyond to ensure the positive inclusion of people with disability was a conscious and considered step.'
by Alisha Buaya – Jan 21, 2025
PepsiCo joins Shift 20 Initiative as an official brand partner
Kyle Faulconer: 'Creating a diverse environment that puts its people first is at the heart of how we operate at PepsiCo, and we look forward to furthering our efforts in this space with Shift 20.'
by Mediaweek Admin – Nov 28, 2024
The Shift 20 Initiative launches world-first casting channel on TikTok via Special and PHD
The channel will feature educational content from talent with disability represented by Zebedee.
by Talon Admin – Sep 19, 2024
'We are tearing up the rule book and engaging new audiences': IPC's Craig Spence on winning global fans through TikTok ahead of the Paris Paralympics
Plus: Shift 20 Initiative's Priya Addams Williams and the creator behind the clips, TikTok Tony.
by Alisha Buaya – Aug 26, 2024
'Things just got feisty' at Macca's in campaign via DDB Sydney and Shift 20
Lancy Huynh: "We know spice lovers come from a range of different backgrounds, so it was important that we reflected that in our campaign creative."
by Talon Admin – May 22, 2024
Priya Addams Williams joins Dylan Alcott Foundation as Shift 20 Initiative lead
"We want to work together and equip brands with the confidence to include people with disabilities in their future comms."
by Alisha Buaya – May 15, 2024
Shift 20 Initiative launches Australian-first braille OOH for people with vision impairment
Lama Perin: "Together, we're not just creating ads; we're creating accessibility and changing the narrative"
by Mediaweek Admin – Oct 4, 2023
The Shift 20 Initiative: Setting the standard for representation in advertising
Ten brands have united for the ‘Unignorable Adbreak’
by Tess Connery – Sep 18, 2023
