Simon Wake
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Ipsos Australia appoints Daren Poole as Creative Excellence Leader
Daren Poole joins Ipsos Australia as Creative Excellence Leader, bringing global experience to boost advertising research capabilities.
by Tom Gosby – May 26, 2025

ThinkNewsBrands, Roy Morgan and Ipsos join forces to streamline news audience data
Vanessa Lyons: 'The move aims to reduce media planning complexity and confusion for the industry.'
by Natasha Lee – May 7, 2025

Australians say social media is doing more harm than good: Ipsos
Simon Wake: 'The insights reveal a region that is wary of technology, particularly social media, and is cynical about new technology and its impact on mental and emotional health.'
by Mediaweek Admin – Nov 20, 2024

Ipsos iris expands to include audience data from YouTube
The addition of YouTube connected TV audiences is set to launch in Ipsos iris in the second half of 2024.
by Tess Connery – May 27, 2024
