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Amazon Upfronts 2025: 3 thoughts on Amazon's pitch to media and buyers
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Amazon Upfronts 2025: 3 thoughts on Amazon's pitch to media and buyers

The over-use of the phrase "full funnel" would have been a target of ridicule if it didn't perfectly represent what Amazon's strength was as a sales pitch.

by Talon AdminSep 25, 2025

Mediaweek
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