Tag
Srishti Gupta
Showing 1 - 3 of 3 results
AdTech
IAS drops a flashlight into the murky waters of CTV
The Total TV tool from IAS helps buyers stop buying blind on premium streaming apps.
by Duane Hatherly – May 1, 2026
News
Advertisers can now measure carbon emissions of their campaigns with IAS
Integral Ad Science has partnered with sustaintech platform Impact Plus to help advertisers measure the carbon emissions of digital campaigns alongside quality metrics.
by Tom Gosby – Jun 5, 2025
Marketing
IAS releases Quality Attention Optimisation product and Social Attention measurement
Srishti Gupta: 'Quality Attention Optimisation brings a new, simple way for advertisers to action insights from their measurement scores to boost their results.'
by Alisha Buaya – Dec 19, 2024
