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Marketers unprepared for GenAI but call It a 'game-changer': Kantar
Marketing

Marketers unprepared for GenAI but call It a 'game-changer': Kantar

Colin MacArthur: 'GenAI is not just a tool for efficiency; it's a catalyst for innovation and effectiveness.'

by Alisha Buaya – Jan 30, 2025

Mediaweek
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