Tag
Talking Media
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Marketing
IAG Chief Customer and Marketing Officer Michelle Klein discusses 'doing the basics brilliantly' in the insurance category
Dubois and Klein also discussed transparently and authentically showing up for consumers, referencing NRMA Insurance’s broadcast partnership with Nine of the Olympic and Paralympic Games.
by Alisha Buaya – Dec 5, 2024
Television
'We changed the way we engage with the marketplace': OzTam CEO on getting the industry on board with Voz Streaming
The discussion also saw Liana Dubois and Karen Halligan talk about the impact and application of having greater granular data on the creative process and where AI is in the VOZ and VOZ Streaming discussion.
by Mediaweek Admin – Nov 28, 2024
News
‘An authentic-sounding audio ad is far more powerful than a visual ad”: The secret to engaging listeners with sound
Liana Dubois hosts the Talking Media podcast with Ralph van Dijk and Andy Maxwell from EarMax Media
by Mediaweek Admin – Nov 26, 2024
