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Droga5 helps Long White launch sugar-free range with ‘liquidation sale’ stunt
Creative

Droga5 helps Long White launch sugar-free range with ‘liquidation sale’ stunt

Droga5 ANZ and Asahi Beverages NZ have launched X by Long White, a sugar-free RTD range backed by a tongue-in-cheek campaign selling off the brand’s leftover sugar.

by Mediaweek Admin – Nov 3, 2025

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