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The Reactor

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Ocean Spray reclaims ‘happy hour’ with 6am activation in Melbourne
Out-of-Home (OOH)

Ocean Spray reclaims ‘happy hour’ with 6am activation in Melbourne

The campaign builds on Ocean Spray’s broader Drink Different platform, which delivered a 26% uplift in brand consideration.

by Vihan Mathur – Mar 30, 2026

Mediaweek
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