Tag
Trent Light
Showing 1 - 4 of 4 results
SXSW
SXSW Daily Wrap 3: AI isn't as powerful as you think, the programmatic 'problem' and marketing to the real Australia
'We need to understand that our "audiences" are no longer a homogenous group of people who all think, feel, buy, and interact with brands in the same way.'
by Talon Admin – Oct 15, 2025
SXSW
SXSW Sydney: Why the smartest marketers are putting friction back into the age of AI
Gai Le Roi from IAB quizzed Toni Westlake, Head of Brand and Marketing at Big Red Group, Trent Light, Head of Strategy at Ryvalmedia, and Namita Sopal, Agency Lead at Pinterest, on how marketers are redefining their use of AI.
by Talon Admin – Oct 15, 2025
SXSW
SXSW Daily Wrap 2: Great places to work, the power of connection and myth-busting with Neil Patel
SXSW Sydney's Tuesday sessions were jam-packed and invaluable.
by Talon Admin – Oct 14, 2025
SXSW
SXSW Daily Wrap 1: Mo Gawdat's AI vision, and Accenture Song, CBA and Telstra shine
SXSW Sydney returned for 2025 with the innovators, creators, and Mo Gawdat kicking off a week of exploration.
by Mediaweek Admin – Oct 13, 2025
