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PAX Australia 2024: How brands are pressing start with IRL gamers
Brands

PAX Australia 2024: How brands are pressing start with IRL gamers

PAX attendees were treated to some skin care with Garnier after thrilling games of Red Bull Dodgeball Battle Royale.

by Talon Admin – Oct 23, 2024

Mediaweek’s Ad Placement of the Month: A super launch captures a new generation of gamers
Agencies

Mediaweek’s Ad Placement of the Month: A super launch captures a new generation of gamers

This month's winner is the partnership between Initiative, MBCS, and You Know Media for the launch of The Boys Gen V

by Mediaweek Admin – Oct 31, 2023

Mediaweek
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