Zara Curtis
Showing 1 - 8 of 8 results
'I’m very basic. I’m not exceptional': How Mamamia is betting on Gen X women with Unleashed
Its newest commercial play does not start with a data dashboard. It starts with an instinct.
by Natasha Lee – Feb 4, 2026
Mamamia shifts to "house of brands" strategy in upfronts 2026 pitch
Mamamia reveals 2026 content slate including new podcasts, vodcasts and verticals across relationships, Gen X, food, and travel – all under a new house of brands model.
by Talon Admin – Sep 10, 2025
Albanese and Dutton court Mamamia’s 7.5 million-strong audience ahead of 2025 election
Zara Curtis: 'Mamamia’s purpose is to make the world a better place for women and girls'.
by Natasha Lee – Mar 17, 2025
Media buyers on Mamamia's 2025 upfront: 'Trusted environment' and 'meaningful engagement'
Nicola Barnes and Sebastian Diaz shared their thoughts and opinions on the upfront with Mediaweek.
by Alisha Buaya – Sep 19, 2024
Mamamia Upfront 2025: Edu-tainment strategy expanded with four new content categories for women
Mia Freedman: 'We have earned the right and respect of women'.
by Mediaweek Admin – Sep 18, 2024
Mamamia launches womens' audio erotica brand – Butter podcast dropping in 2025
Zara Curtis: "Our core purpose at Mamamia is to make life better for women in all kinds of ways and Butter certainly ticks that box."
by Alisha Buaya – Sep 10, 2024
Media Movers: Zara Curtis, Gemma Acton, Doug Peiffer, Sophie Paterson and Olia Krivtchoun
Plus: Jade Clark, Zara Cobb, Luka Miller, Amy McCarthy, Luke Spano and Ezechiel Ritchie.
by Alisha Buaya – Jun 21, 2024
Mamamia taps IAG's Zara Curtis for chief content officer role
Curtis becomes newly-minted CEO Natalie Harvey's first major hire as co-founder Mia Freedman officially moves into the chief creative officer position.
by Tess Connery – Jun 20, 2024
