Tamar Hovagimian to head new Ten commercial partnership division

Network Ten has announced the launch of its new advertising sales commercial partnership division, TEN Effect, to be headed by Tamar Hovagimian (pictured).

Hovagimian will report to chief sales officer Rod Prosser. She is currently Network Ten’s head of integration and has held senior sales roles at the company since 2008.

TEN Effect will focus on delivering premium in-program ideas, sponsorships and integration opportunities across Network Ten’s suite of television and digital content brands.

Prosser said: “As brands search for new ways to build authentic connections with consumers – and to increase their share of voice – TEN Effect will work with advertisers and show producers to create truly engaging and effective moments in Network Ten’s market-leading content across multiple platforms. TEN Effect will also work closely with the newly launched TEN Imagine to amplify clients’ advertising strategies in show.

“Tamar has a long history of working with show creators and their teams. She has delivered some of Australia’s most outstanding sponsorships and brand activations. She has a unique ability to achieve the perfect balance between commercial and editorial, and to create integration moments that are seamlessly woven into a show’s DNA.

“I’m thrilled that we have Tamar running TEN Effect. I have no doubt that Tamar and her team will continue to lead the market in brand integration and activation,” he said.

Hovagimian said: “I’m very excited to be a part of the rebirth of Network Ten’s Advertising Sales team. I’m looking forward to working with Rod Prosser, Michael Stanford, TEN Imagine and the amazing team at Ten to continue developing and executing results-driven, market-leading campaigns for our clients across the network’s content and platforms.”