BINGE launches new campaign featuring NRL star Jarome Luai

BINGE has unveiled the latest phase of its It All Happens Here campaign, featuring four-time NRL Premiership winner Jarome 'Romey' Luai. The new ads, carrying the tagline Come For The Latest. Stay For The Greatest, highlight the platform’s mix of live and on-demand content.

The campaign spotlights BINGE’s diverse programming, including global hits like The Day of the Jackal and The White Lotus, Australian series such as Colin from Accounts and Selling Houses Australia, and a broad selection of movies, lifestyle, news, music channels, and sports - including AFL, NRL, and netball.

A central 30-second ad plays on Luai's four championship wins to introduce a promotional offer for new and returning subscribers - BINGE for $4.99 per month for 12 months.

Annabelle Greene, director of marketing at BINGE, said: "We wanted this new creative to highlight that regardless of what brought you to BINGE, our extensive and diverse content has your next watch sorted – shows, movies, live news, lifestyle, music channels, even sport – BINGE has something for everyone and every day.

"And we couldn’t pass up the opportunity to have Romey back on screen. His comedic timing is on point - he absolutely nails the tone of the brand and creative campaign," she said.

Credits 

Marketing: BINGE

Creative / Production: BALBOA

Media: Mindshare, Foxtel Group

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