Ten partners with GIPHY for The Bachelor
“Animated GIFs have become a massive part of that live conversation and commentary"
In an Australian television first, Network Ten is partnering with GIPHY, the world’s largest library of animated GIFs, to host an official brand channel for the television, online and social media phenomenon The Bachelor Australia.
From this week, fans of the most talked-about television show in Australia can access a host of official GIFs from The Bachelor Australia, with more GIFs published live as the action happens during each episode’s broadcast.
The live release of GIFs each night will feature the exciting exchanges, best quotes, winks and smiles that avid fans can then enjoy and share with their friends wherever their conversations are already happening.
The live GIF release opens up a new way for fans to enjoy and share GIFs from the show through platforms such as Facebook, Twitter, Tinder and Microsoft Outlook.
Network Ten social media manager Benjamin Stavert said: “Each night that we broadcast The Bachelor Australia, we see thousands of Tweets and comments published by our incredibly active social media audience.
“Animated GIFs have become a massive part of that live conversation and commentary."
