TV production business Rainmaker to deliver AFLW coverage to Seven

Rainmaker has been appointed by the Seven Network as the live free to air broadcast production partner for the 2022 NAB AFL Women’s (AFLW) competition which begins on January 6, 2022.

Rainmaker is the TV & content production arm of the Sports Entertainment Network (SEN), which is a long term radio broadcast partner of the AFL.

Rainmaker also delivers Sports Entertainment Network’s radio broadcasts via AFL Nation and has been broadcasting AFLW matches since the inaugural season.

With the sixth season of AFLW, Rainmaker adds to its coverage of women’s sport in Australia, alongside the WNBL. Rainmaker is also the production partner of Bowls Australia, Softball Australia, and Hockey Australia.

Richard Simkiss, chief executive officer of Rainmaker, said: “To play a small role in making the game accessible and entertaining, reporting on the big game moments, and telling the stories of some of these incredible women is really exciting.

“AFLW has gained momentum over the last few years and the Rainmaker team can’t wait to expand on this vision in 2022, making it the best experience possible for fans.”