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TV Week pays tribute to Seven juggernaut Home and Away with special edition

The special edition comes as Seven has revealed a 17% increase in the Home and Away audience

By Mediaweek AdminPublished Mar 17, 2021
3 min read
TV Week Home and Away crop

Seven’s daily Aussie drama Home and Away is having a great start to 2021. After 33 years Australia’s most successful soap opera is still entertaining audiences here and around the world.

TV Week magazine has devoted many covers to the series over those three decades. Most recently the March 18 edition featured news about a secret lovechild bombshell that is set to rock Summer Bay.

This month TV Week has published a special collector’s edition magazine branded Your Ultimate Guide to Summer Bay.

The special edition comes as Seven has revealed a 17% increase in the Home and Away audience at the start of March. In Week 10, 2021, Home and Away was able to boast a national audience of 1,053,000. The audience was made up of:
Broadcast overnight audience: 875,000
Broadcast timeshift audience: 59,000
VOD audience: 119,000

The TV Week collector’s edition promises readers 100 on-set secrets, exclusive never-before-seen photos and an exhaustive 16 pages of puzzles and trivia.

There are also exclusive interviews with star castmembers including Kate Ritchie, Stephen Peacocke, Ray Meagher, Esther Anderson, Sophie Dillman, Kimberley Cooper and Bonnie Sveen.

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TV Week’s writing team for the Summer Baby Bible includes current TV Week editor Amber Giles. She also worked on the content with staff writers Stephen Downie, Laura Masia, Helen Vnuk and Tamara Cullen who were joined by former Sydney Morning Herald and Age TV writer and editor Scott Ellis, and freelance writer and presenter Sharon Hunt.

The TV Week Home And Away Collector’s Edition has been on sale less than two weeks and is already exceeding sales expectations,” editor Giles told Mediaweek. “It is 100% up on sales from the last one-shot magazine we released which was the Friends Collector’s Edition.

Home and Away has a strong fan base in Australia, and our TV Week readers are clearly keen to have a keepsake on their shelves to look back at the moments that made us laugh and cry over the last 33 years.

“The TV Week team had a lot of fun putting this together, digging up our own archives to make sure we had all the key moments from the show – Kate Ritchie’s first day on set as Sally Fletcher, the love story of Angel and Shane and the mania that was the arrival of The River Boys to the Bay.”

The issue is still available for the rest of March in all supermarkets, and a further extra month exclusive to newsagents.

Giles added: “In terms of our weekly TV Week magazine, we have seen terrific sales in the last 12 months with our readers really responding to a variety of Australian stars gracing the cover. It was exciting to see many people have their first-ever TV Week cover, such as Shaynna Blaze, Claudia Karvan, Kate Jenkinson , Barry Dubois, Miguel Maestre and of course Bluey!”

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Mediaweek
MEDIAWEEK MORNING REPORT

The leading media trade publication in Australia.

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