Launch date and sponsors announced for The Bachelor Australia

Network Ten and Multi Channel Network have announced sponsors for the upcoming season of The Bachelor Australia.

Hyundai will return for the second year in a row, and will be joined by first-time sponsors TRESemmé, TRADIE, Blistex, and Aspen S26.

The Bachelor Australia season six will premiere on Wednesday August 15 at 7.30pm with Australian international rugby star and underwear model Nick “The Honey Badger” Cummins embarking on a journey to find true love.

Network Ten executive general manager, revenue and client partnerships Rod Prosser said: “Aussies love nothing more than a good love story, and with The Honey Badger, this season will be like none other. Because of its family-friendly, highly integratable, brand-safe environment, The Bachelor Australia continues to be a compelling brand for advertisers to align with. It’s great to be working with Hyundai again for its second straight season and to have TRESemmé, TRADIE, Blistex and Aspen S26 join The Bachelor Australia family.”

Ten’s social and digital show Bachelor Unpacked will also be returning this season. It will be exclusively available on The Bachelor Australia’s Facebook page immediately following the show and then on tenplay and ten daily from the following day.

MCN national director, content and brand partnerships, Tania Jones, said: “The local and international success of the format and the program’s ubiquitous effect means we engage viewers across multiple screens, making it attractive for all key demographics and brands looking for multiplatform opportunities. I’m certain The Bachelor Australia will once again capture the hearts of Aussies and, most importantly, entrench itself in pop culture. Its extensive social media footprint also means we can continue to build on the success experienced last season for the Bachelor Unpacked.”

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Top photo: Nick “The Honey Badger” Cummins