'Thanks to Nature' launches first major out-of-home campaign

Emerging Australian beauty brand, exclusive to Woolworths, Thanks to Nature has rolled out its first-ever out-of-home (OOH) advertising campaign, with a high-impact, metro-focused push across Sydney and Melbourne.

The campaign is designed to significantly boost brand awareness and expand the reach of Thanks to Nature's naturally-derived, salon-quality hair and body range, positioned as an affordable luxury for everyday use.

High-visibility formats, high-traffic locations

Executed in partnership with indie media agency Avenue C, the campaign spans:

• JCDecaux street furniture and transit assets

• QMS large-format billboards

By securing high-traffic placements in strategic urban pockets, the brand says it is aiming to drive mass visibility while establishing a strong metropolitan presence.

Creative direction for the campaign was led by Avenue C's Steve Liu, who added: "We are so pleased to have the opportunity to help bring such a savvy and colourful brand to more people’s attention in outdoor."

A natural evolution for the brand

"This marks an exciting new chapter for Thanks to Nature," said co-founder Sean Cassar. "Stepping into out-of-home advertising allows us to connect with our audience boldly and dynamically, bringing our brand’s message to the streets of Sydney and Melbourne."

Thanks to Nature was founded in 2021 by Natalie Cassar, a Sydney-based mother of two teenagers who set out to fill a gap in the market for luxe, efficacious, and naturally-derived products that remain accessible in price.

The vegan-friendly, cruelty-free, and paraben-free range is built on the ethos of making daily moments of luxury more attainable, particularly for women looking for high-performance personal care that feels indulgent without the price tag.

With a growing consumer base and clear values around transparency and sustainability, Thanks to Nature's first foray into outdoor advertising marks a strategic brand-building play in an increasingly competitive category.

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