The Alliance Outdoor Media Group launches to bring more choice to media agencies

A leading group of independent providers are banding together to create The Alliance Outdoor Media Group that will offer agencies easy access to a far-reaching network of outdoor assets, expert large format knowledge and local insights.

With 45 cents out of every dollar spent on advertising going to large format roadside, this new alliance will provide agencies with a true format specialist.

The Alliance Outdoor Media Group is made up of three of Australia’s most established large-format roadside providers, including goa, EiMedia, and Civic Outdoor.

Agencies will have easy access to expert outdoor knowledge from each market and receive unified top quality strategic brief responses and a single booking / billing point.

Head of OOH and Audio partnerships at Omnicom John Lynch, said the presence of a new national provider with access to unique reaching and high impact sites is exciting.

“Our focus is on delivering campaigns that deliver the best results for our clients, and we’re looking forward to seeing how this new alliance of independent providers can help us in achieving those results,” 

National sales director for Alliance Outdoor Media Group, Daniel McConochie, said the group was committed to providing agencies with meaningful choice, relevant choice and better outcomes.

“We understand and value the important role that agencies play in growing their clients’ businesses through outstanding media campaigns.

“We are eager to bring this unique and impressive collection of assets to the table to provide the reach and impact we know agencies are looking for,” he said.

goa's joint managing director, Chris Tyquin noted that this alliance of providers was committed to providing a genuine alternative to the market capable of delivering outstanding reach and impact.

“The foundation members of this alliance are successful Out of Home companies who specialise in large format roadside billboards.

“We are uniquely positioned to provide not only fantastic assets, but expert advice on how to maximise a client’s investment in large format roadside."

Civic Outdoor CEO, Adam Whitford said the independent ownership of each of these providers has meant that they have been uniquely focussed on placing their sites where the audiences are.

“Our businesses haven’t been tasked with KPIs or directives from investors or third parties.

“Our site locations have been selected based on our unparalleled local knowledge on where to find engaged audiences and our businesses have been successful as a result,” he said.

EiMedia’s CEO Kevin Malouf said growth was a given for the alliance.

“Independent media providers have been the backbone of the outdoor industry since its inception.

“The Alliance Outdoor Media Group is sensational opportunity to harvest the best local and independent assets into a national outdoor network that is repped and serviced by genuine experts in the outdoor industry.

“We are excited by prospect of welcoming more providers into the alliance – so watch this space."