The Australian launches digital-first wealth section

The Australian has launched a new digital-first section, Wealth, expanding its coverage of personal finance with content designed to help Australians make smarter money choices in an unpredictable economic environment.

The new section, live across the publisher’s app and website, features explainers, videos, guides, podcasts and masterclasses covering topics like investment property, retirement planning, superannuation and portfolio strategies.

Michelle Gunn, Editor-in-Chief, said the move follows the strong audience response to Health & Wellbeing, another recent digital-first initiative. “Wealth is a crucial content category for many Australians focused on securing their financial future. Through exceptional journalism, our new Wealth section aims to empower our readers to make informed financial decisions their way.”

Michelle Gunn

Leading the section is Julie-anne Sprague, Wealth Editor, supported by a team of experienced finance journalists including James Kirby (Associate Editor – Wealth), Anthony Keane (Personal Finance Writer), and Megan Neil (Digital Producer and Reporter). Sprague previously edited the AFR Rich List and brings two decades of experience in business media.

Wealth will also carry columns from external contributors including financial planner James Gerrard and fund manager Roger Montgomery, alongside general advice from a panel of financial planners in a regular column titled *Dollars & Sense*. Premium syndicated content from The Wall Street Journal, Barron’s and The Times will further bolster the section’s offering.

Nicholas Gray, Managing Director and Publisher of The Australian, said the launch supports News Corp Australia’s broader strategy to focus on meaningful content verticals. “Our research and audience data indicate a high demand for practical wealth information. Wealth strengthens our subscriber proposition and offers strong alignment opportunities for client partners.”

Nicholas Gray

The launch is being backed by a multi-channel marketing campaign across audio, digital, print, social and out-of-home media.

According to Roy Morgan’s iris data (12 months to March 2025), The Australian reaches more than 4.7 million Australians each month across print and digital.

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