The Australian’s editor cuts a deal for readers to avoid cover price increase

News Corp’s The Weekend Australian lifted its price on Saturday from $3.80 to $4.00. But editor-in-chief Christopher Dore had a deal for readers to avoid the price hike:

While we are lifting the cover price, I want to present a special Editor-in-Chief offer: have The Weekend Australian delivered for just $3.50 a week for the next six months. You will also have full digital access every day of the week and bonus digital access to The Wall Street Journal.

In addition, we now send subscribers morning and afternoon email briefings, curated by me, on what’s making news – another subscription benefit that will make it even easier for you to stay up-to-date while you’re on the move.

We invest a lot in bringing you the best reporting, writing and analysis every weekend, wherever you live. Of course, we are the only newspaper in Australia that delivers to every corner of the nation, from the Top End to Tasmania and every town in between. We don’t do this often, but today we are increasing the cover price of The Weekend Australian to $4.

Whichever way you look at it, that is remarkable value: an unrivalled news section, unmatched depth and experience of news analysis within Inquirer, the best sports writing in the country and of course a Business section with a remarkable array of the best finance journalists and insightful and informed commentators.

Let’s not forget our gems in the middle of the newspaper – Review, our arts liftout, has more book, television, music and movie reviews than any other publication, written by the biggest names in the business; and The Weekend Australian Magazine, which features some of Australia’s greatest feature writers, and beautiful portraits.

You are doing well if you can get through The Weekend Australian in one session. It is exceptional reading.

Take up the offer, we won’t let you down, and thank you again for choosing The Australian and The Weekend Australian.

Take up the subscription of for The Australian here.