The Disney+ discounts: Two killer deals that will quickly build scale
• The offers, which will only be available in the US, give Disney+ customers extra content and a cheaper monthly spend.
In addition to the recent announcements about Disney originals that are coming to the company’s new streaming service, Disney has also revealed two subscription deals, which will appeal to potential customers.
The offers, which will only be available in the US, give Disney+ customers extra content and a cheaper monthly spend.
The first deal involves a Disney group bundle, which will give a bundle of Disney product for one low price.
The US-only offer is offering three subscription products – Disney+, Hulu and ESPN+ – for the price of US$12.99. That is coincidentally the same cost as a single subscription to Netflix.
The Hollywood Reporter has commissioned research into the bundling offer and found that 42% of millennials are likely to take up that offer. Bundling sports at a low cost is a silver bullet for building streaming audiences, something News Corp’s Foxtel recently confirmed with the success of its $25 monthly Kayo product.
The other Disney+ offer unveiled this week involves a price break for customers committing for three years. The deal is only open for D23 members, but there is no cost to join the official Disney Fan Club. You can bet membership could soar off the back of this offer.
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The cost of a US Disney+ subscription is only US$6.99 monthly, but this new offer drops the monthly charge to just $3.92 a month. The catch, in addition to having to join D23, subscribers must commit to three years with Disney+ and pay for that subscription upfront – $141.
