Mediaweek
Vinyl Media

Our Sites

Logo Rolling StoneLogo VarietyLogo MediaweekLogo The Music NetworkLogo Tone DeafLogo BragLogo Concrete PlaygroundLogo Refinery29

Network Partners

Art NewsBGRBillboardCrunchyrollDeadlineDirtEnthusiast GamingFootwear NewsFunimationGamelancerGold DerbyHypebeastIndieWireKidoodleLife Without AndySheKnowsSourcing JournalSporticoSPYStyleCasterThe Hollywood ReporterToon GogglesTVLineVibe

The Fox's Fifi, Fev & Nick play 22 consecutive $10,000 Alphabucks games to find a winner for 'WINSDAY'

The team remained on air until 10 am - an hour past their normal finish time

By Mediaweek AdminPublished Jun 15, 2023
2 min read
Untitled design 2023 06 15T144924.579

On Melbourne's 101.9 The Fox, the Fifi, Fev & Nick breakfast team were almost staring down another marathon brekky show as they committed to staying on-air until they found a winner of their favourite listener game, Alphabucks. 

On Wednesday 14 June, the team played their Alphabucks game a total of 22 times in a row, remaining on air until 10 am - an hour past their typical knock-off time. The eventual lucky winner was mum Melinda from Lang Lang, who correctly answered the ten questions, starting with the letter 'M,' in 30 seconds and won $10,000. 

With only seconds to spare winner Melinda, a childcare worker with Imagine Childcare & Kindergarten Narre Warren North, was victorious and celebrated as her friend and workmate Jess cheered her on. 

Melinda dropped into the studio to meet the team and accept her winner's cheque. When asked what she would do with the money Melinda said: "Probably go on a holiday."

As well as working in childcare, Melinda has a 15-month-old Jaxon and is expecting another baby boy in September. 

A fortnight ago, the team stayed on-air for 27 hours straight to achieve the Guinness World Record for 'Longest Marathon For A Radio Music Show DJ (Team). 

On June 2, just after 9 am an official Guinness World Record adjudicator, who was on site, approved their attempt, and the breakfast hosts Fifi Box, Brendan Fevola and Nick Cody, and their anchor Josiah Shala were officially named the holders of the title and awarded a plaque.

Mediaweek
MEDIAWEEK MORNING REPORT

The leading media trade publication in Australia.

Get our top stories straight to your inbox daily by signing up to our Newsletter

By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.

The team was under very strict rules from on-air talking, music, ads and content, but their efforts were rewarded after completing the record just after 9am.

Inside the studio, the breakfast team burst into cheers and high-fives as their colleagues in the control room erupted in applause for their efforts.

Among some of the efforts the Box, Fevola and Cody, and Shala used to stay up included exercise equipment such as a stationary bike, pilates reformer and dance parties during music breaks.

-

Top Image: Nick Cody, winner’s friend and co-worker Jess, winner Mel, Fifi Box and Brendan Fevola

READ MORE ABOUT

More from Mediaweek

Mediaweek
MEDIAWEEK MORNING REPORT

The leading media trade publication in Australia.

Get our top stories straight to your inbox daily by signing up to our Newsletter

By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.