The Hallway is appointed to NOVA Entertainment's brand strategy and creative projects

The Hallway has been appointed by NOVA Entertainment to work on key brand strategy and creative projects for the Nova Network and Smooth FM Network.

Jules Hall, CEO The Hallway, said: "We’re really excited to be working with the team at NOVA Entertainment. It’s always a huge privilege to be entrusted with brands that are not only iconic in the Australian market but also genuinely future-facing, especially when they are led by such an impressive team of humans."

Adam Johnson, chief growth officer of NOVA Entertainment, said: "We were looking for a partner to really get ‘under the hood’ of our two biggest brands, to give them a distinct position in-market and ensure they continue to thrive at the heart of our all-of-audio strategy.

"The Hallway is well known to us here at NOVA Entertainment and we’ve been impressed by the successful brand platforms they have delivered for BINGE and Flash. Work is well under way on our flagship Nova and Smooth FM brands and it’s proving to be a very effective partnership. I’m excited about what we will achieve together," he added.

As we approach the end of the year, the appointment by NOVA Entertainment adds to The Hallway’s strong 2022 growth and momentum, having broken new business records, winning industry awards, as well as the appointment of Carla Hizon as head of account management.

See also: The Hallway names Carla Hizon as head of account management

The Hallway is an independent advertising agency. In addition to creating and growing affective brands the specialist division, The Hallway Performance Digital, generates creative content for performance channels.

The agency has worked with major brands like Google, Suncorp, ANZ, NOVA Entertainment, Streamotion, GWM Haval and Dexus. Earlier this year they launched Boys Do Cry, which has been recognised at all the major national and international award shows.

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Top image left to right: Jules Hall, Adam Johnson, and Simon Lee