The Hallway welcomes Graham Sweet as head of strategy
"We’re on a mission. As is he. I’m really excited about what we will achieve together"
The Hallway has announced the appointment of Graham Sweet as head of strategy during a period of significant business momentum.
As a senior leader, Sweet will be responsible for setting the strategic direction for The Hallway’s portfolio of clients, unearthing the creative springboards that spark game-changing Affective Ideas while always gathering the evidence to prove the impact of the work.
With 20 years of industry experience both locally and internationally, he has held senior strategy roles at some of the best agencies in the world, including DDB, Saatchi & Saatchi, Clemenger BBDO, The Royals and The Jupiter Drawing Room in Johannesburg.
During his career, he has worked across some of Australia’s most widely recognised brands, including Commonwealth Bank, Netflix, Volkswagen, Unilever, Samsung, and Jacob’s Creek. His work has been widely recognised, winning a long-term effectiveness Effie for Volkswagen and a few other pieces of metal.
Jules Hall, CEO of The Hallway, said: "We're delighted to welcome Graham to The Hallway. His pedigree and experience speak for themselves. But what really matters is the cultural fit. We’re on a mission. As is he. I’m really excited about what we will achieve together."
Whilst Sweet's recruitment didn’t happen via The Hallway’s most recent recruitment campaign - advertising their key roles via iconic Banh-mi Co rolls - he’s definitely a fan of one of the industry's favourite lunch spots.
When interested people scan the QR code on the Banh-mi sandwich bag, they are taken to a dedicated microsite where they can learn more about The Hallway and its current open roles.
This comes after The Hallway was appointed by Collective Wellness Group as creative and media agency of record for health club franchise Anytime Fitness, which has close to 550 clubs and over 600,000 members.
Hall said: "We’re thrilled to partner with such an iconic brand and look forward to helping Anytime Fitness further solidify their position as market leaders."
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Top image: Graham Sweet
