The Masters golf tournament to stream across Nine Radio's talk platforms
• Broadcast will be across Nine's suite of talk radio platforms from 4.00 am on Thursday, April 7
The Masters, the world’s most prestigious golf tournament, will be broadcast live and exclusive across Nine’s suite of talk radio platforms from 4.00 am on Thursday, April 7.
Masters Radio will broadcast on DAB+ in Sydney, Melbourne, Brisbane and Perth, and a special pop-up stream will be available across the apps and websites of 2GB, 3AW, 4BC and 6PR, with golfing great Tiger Woods set to contest for the top prize.
McDonald’s is the proud presenting partner of this total audio innovation as Cameron Smith and Adam Scott lead the Aussie charge at Augusta National, alongside fellow Aussies Marc Leishman and debutants Min Woo Lee, Cameron Davis and Lucas Herbert.
Greg Byrnes, head of content for Nine Radio, said: "In a first for our talk stations, we’re thrilled to bring the world’s best golf event to our listeners with a total audio solution, across DAB+, streaming on our apps and websites, and regular updates on our Talk Radio stations.
"The Masters always builds to a crescendo during the morning commute, so golf fans don’t have to miss a thing when they pull themselves away from the coverage on 9GEM and 9NOW to make their way to work," he added.
To stream The Masters, simply search for 'Masters Radio' on your DAB+ receiver or head to the pop-up streams on the apps and websites of 2GB, 3AW, 4BC and 6PR.
Live coverage from Augusta will commence at 4.00am tomorrow with the Par 3 Contest and will continue Friday, Saturday, Sunday and Monday, starting at 4.00am each day.
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This comes after Nine Radio experienced massive year-on-year growth with an increase of 20%, as audio streaming data for January revealed.
Listeners of 2GB, 3AW, 4BC and 6PR have been tuning in via digital devices, demonstrated by a total of 9.328 million streams for the month of January 2022, an increase of 26% on January 2021.
A total of 9.280 million hours of content was streamed – up 24% on the same month last year.
Read more: Nine Radio experiences year-on-year growth
