New Head of Strategy & Planning at The Media Store tasked with reviewing and innovating current client strategies
Jacquie Alley: 'As an engineer turned marketer, she is well-placed to lead both strategy and planning for the business, with her proven track record of driving impact with creative use of media and technology.'
The Media Store has appointed senior strategy and marketing leader Tanvi Singh as its new Head of Strategy and Planning.
In the role, she will help solve client business objectives through strategy, data and insights. Singh will be responsible for reviewing and innovating current client strategies, while also overseeing new business pitching.
She brings 14 years of global experience to the independent media agency, having worked across Australia, Southeast Asia and India, to drive effectiveness for leading brands in banking, fintech, retail and FMCG sectors.
Her most recent role was at M&C Saatchi, where she was a Senior Strategy Consultant, overseeing connection strategy and planning for Woolworths.
Prior to this, she spent almost four years at Mindshare, where she was Strategy Director for clients including NAB, BP, Nike, University of Melbourne and Blackmores and as a Strategy Director at Vizeum, overseeing strategy and communications planning for MYOB, Sonos, Mini and PayPal.
Singh also spent several years in Malaysia, as Strategy Planning Lead at Isobar before moving internally with Dentsu to their Melbourne office. Her work has been recognised with a raft of industry awards, including multiple gold APAC Effies, regional Effies, plus Spikes Asia and Campaign Asia.
She has been a passionate contributor to the industry through her work with the MFA, thought leadership in WARC, and now as a grand jury member at the New York Festivals AME awards.
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“As we continue to focus on providing industry-leading, multi-channel media solutions, we’re excited to have someone of Tanvi’s significant expertise to lead our strategy and planning offering,” The Media Store Chief Operating Officer, Jacquie Alley, said.
“Tanvi brings a diverse skillset to The Media Store, having worked across brand, CX, digital media and channel planning. As an engineer turned marketer, she is well-placed to lead both strategy and planning for the business, with her proven track record of driving impact with creative use of media and technology.
"We look forward to working closely with Tanvi to invigorate our current client strategies, while also seeking out new business opportunities.”
Singh said of her appointment: "Our industry is changing faster than ever before, and there's increased momentum among clients looking to independent agencies to drive growth for their business. I believe TMS has an impactful proposition in 'Re-imagining Media' to offer to clients and the industry.
"Stephen [Leeds, CEO] and Jacquie are a strong leadership duo who have built an incredible agency culture, and I'm excited about what's coming and look forward to partnering with them to do great work."
Top image: Tanvi Singh
