'The Nightly On' explores modern influence
The latest edition examines power, persuasion and the Australians shaping public thinking across media, politics and business.
The Nightly On has released its latest premium magazine edition, The Nightly On: Influence, examining the Australians shaping how audiences think, react, travel, eat and engage with public life.
The edition, released Thursday, 18 June, focuses on the power of persuasion across media, politics, business and culture. It looks at how influence is built, sustained and communicated to audiences.
The issue features a range of figures described as “influencers” in the broader sense of the word, from Lucy and Nikki’s rise as media personalities to Governor-General Sam Mostyn and her push for greater social cohesion.
It also examines the role of Instagram, Barnaby Joyce’s impact on traditional politics, and the global consequences of decisions made by Rio Tinto boss Simon Trott.
What is The Nightly On: Influence about?
The Nightly On: Influence explores how power operates in modern Australia, and how individuals build audiences willing to listen. The edition looks beyond social media influence to include business, government, politics and media.
Sarah-Jane Tasker, Editor of The Nightly, said influence can appear in different forms.
“Influence doesn’t always look the way we expect it to, sometimes it’s loud and visible, sometimes it’s built steadily over time through trust, consistency and action.
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“To influence you first need an audience that is willing to listen, and the people featured in this edition are those currently commanding that attention.”
The Nightly On: Influence cover
Seven West Media highlights prestige publishing strategy
Maryna Fewster, Seven West Media WA CEO, said The Nightly On reflects the company’s focus on premium digital publishing.
“The Nightly On is a great example of publishing innovation that is inspiring advertising clients to reach new audiences consuming content through a prestige lens.
“This is not a lifestyle glossy, it’s a must-read briefing for anyone in business, government or media who wants to understand how influence really works today.”
The The Nightly On series is available in digital format at thenightly.com.au and through The Nightly app.
