The Pistol strengthens leadership bench with new account directors

The Pistol has strengthened its client service team with the appointment of two new account directors, Rachel Fyfe and Amy Peddlesden, as the agency closes out a strong financial year marked by both high client retention and new business wins.

Rachel Fyfe promoted

Rachel Fyfe, a long-standing member of the team, has been promoted to account director.

Fyfe, who first joined The Pistol in 2021 as a senior account manager, will now focus on mentoring emerging account leaders while continuing to lead key client relationships. Her past roles include Social and Content Lead at GrowthOps and Social Media Account Manager at FWRD Agency.

Ashley Grey, group account director at The Pistol, said the promotion reflects Fyfe’s evolution within the agency: “Rachel’s promotion reflects her incredible growth and dedication to our agency and clients’ business. She is a natural leader and strategic thinker, with a deep understanding of our clients, team culture and the way we work.”

“Her approach is rooted in innovation and a relentless drive to deliver meaningful results. She has successfully led the growth of some of our most complex client groups, while simultaneously nurturing and elevating the team around her. This promotion is a natural next step.”

Amy Peddlesden joins the agency

Joining her in the leadership ranks is Amy Peddlesden, who comes to the agency from her previous role as Senior Client Strategy Director at Impressive Digital.

Peddlesden brings extensive experience in digital strategy, having worked across FMCG, retail and financial services at both Impressive Digital and GrowthOps. In her new role, she will lead key accounts, drive strategic initiatives and focus on performance outcomes.

“I’m excited to be part of a team that values creativity and performance,” said Peddlesden. “I look forward to contributing to our clients’ success and driving meaningful results.”

The Pistol CEO Jamie Nosworthy added: “We are thrilled to have Amy join our team. Her strategic insight and dedication to client success make her a valuable asset as we continue to innovate and grow."

“We’re excited to have both Amy and Rachel in these important roles. Rachel’s deep connection to our business and Amy’s fresh perspective are a powerful combination that will help us continue to evolve and deliver exceptional work.”

Jamie Nosworthy

The appointments follow a strong FY25 for The Pistol, with extended partnerships across major clients including MARS, Liquor Legends, Melbourne Symphony Orchestra, Forty Winks, and Prime Super. New business wins included Jura, Bosch eBike Systems, and UK retail brands Cotswold Outdoor, Runner’s Need and Snow + Rock.

Both appointments are effective immediately.

Top image (L-R): Rachel Fyfe, Ashley Grey and Amy Peddlesden

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