The return of Mediaweek’s Magazine Rack: Welcome back Women’s Health
Buying advice for the return of iconic brand
Title: Women’s Health
Cover price: $7.80
Value: Extreme
Editor: Jacqui Mooney
Publisher: Paragon Media, Ian Brooks, CEO
Commercial Director: Ann-Maree Mulders
Ad pages: 15 plus editorial integrations
Edition: March 2021, 130 pages
Women's Health Cover: Sally Fitzgibbons with seven-page feature inside.
Cover lines: Nine. Best – “Score a hot core”
Editor’s letter: Longish. But Mooney has surely earned a page to tell readers about the title’s return after sitting out much of the past 12 months. She tells the incredible story of the cover shoot which survived the shutdown.
Women's Health Giveaways: Win Sally Fitzgibbon’s surfboard
Subscription offer: $69 for 12 issues + free “booty bands” and $40 gift voucher for Bodies by Rachel.
Socials: Several posts today as title returns to newsstands. Also plenty in the last few days whipping up excitement. Brand has a lot of followers, should ask them for direct action to actively support the band as some of them might have been dormant since the title’s 2020 shutdown.
Facebook: 228,497 followers
Twitter: 54,000 followers
Instagram: 283,000 followers
Pinterest: 13,500 followers
Summary: Women's Health is great brand and in great hands with magazine specialists Mooney, Mulders and Brooks. What could possibly go wrong? Title needs to be aggressive in calling for support from brands and consumers, and it deserves it too. Advertisers should check out the product and check in some ads across its various platforms.
