The Wired Agency unveils rebrand to WiredCo

The Wired Agency has revealed it has rebranded to WiredCo.

Along with the new name are a new logo and a website revamp to mark the new era for the independent agency.

Founder and managing director Angela Hampton said of the rebrand: “The change symbolises a new chapter for our business.

“Growing from a two-person gig just a few years ago, to an incredibly connected and talented 32-person business, WiredCo. is at the top of its game so it’s a perfect time for this change.

“Our updated brand and name reflects a maturing of our agency and of who we are - we’re connected, and we move brands digitally, humanly,” she added.

Managing partner David Kennedy-Cosgrove said: “We wanted our new brand to better represent what we now do as an agency. Our legacy is performance marketing, and our fastest growing service line is now creative and content.

“We are taking on bigger and better brand work so we needed a brand that also played to this strength,” Kennedy-Cosgrove added.

WiredCo. has recorded 70% compound annual growth rate in revenue over the past five years and this year looks like exceeding all records for the business.

Several roles are open at the agency including social media executive (on-page); digital performance account manager; digital designer; social media specialist (off-page). 

WiredCo, facing a tough talent market, recently launched a recruitment drive called, Recruit your Mates, where $10,000 per role is up for grabs for anyone who recommends successful placements, totalling $40,000.

The independent agency's key clients include Pizza Hut, Assembly Label, Indeed, Chatime, Maurie & Eve, Viking Cruises, Georg Jensen, and TEDx.

WiredCo. specialises in strategy, insight and creative for content, social, search, placement and partnerships.

Last year, The Wired Agency - as it was known at the time - was one of the many independent agencies that joined the Independent Media Agencies of Australia (IMAA).

IMAA general manager, Sam Buchanan, was proud of the boost in numbers the industry body was able to achieve

"In under two years since our launch, we’ve grown from just five agencies to 100 members, and reaching this number makes us a strong and influential industry association. All agency applications are evaluated before being approved as IMAA members and all have scale and clout.

“I’d like to warmly welcome our newest members at a time when the IMAA is really making an impact. We’re excited for what’s to come with big plans in 2022 in the era of the indies.”

See also: IMAA reaches more than 100 members in under two years

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Top image: WiredCo. team