Sarah Wood joins Think HQ as Sydney Director

Think HQ has appointed Sarah Wood as Sydney Director, as the Melbourne-founded agency continues its national expansion.

Wood replaces Sydney General Manager and former LOUD CEO Lorraine Jokovic, who is stepping down after leading the integration of LOUD into Think HQ since September 2024.

In her new role, Wood will grow Think HQ’s Sydney operations and expand its services across strategic planning, production, PR, social, technology and language services. The Sydney office’s current client portfolio includes CommBank, Netflix and Lipton.

She joins from creative and innovation agency SLIK, where she served as Managing Director after four years in senior roles. During her tenure, she expanded the client base and oversaw major projects.

Previously, Wood spent more than a decade at global experience agency Imagination in senior roles across Australia and Asia Pacific.

She led accounts for Telstra in Australia, and Ford across Asia Pacific and Africa, and helped establish the agency’s Shanghai office.

“Sarah is an ideal fit for Think HQ’s growth ambitions and values,” Jen Sharpe, Think HQ Founder and Managing Director, said.

“She is a dynamic, innovative, smart, strategic and successful creative business leader, with a commitment to diversity and cross-cultural expertise built working across diverse markets.

“We’re excited to have Sarah join us to lead Think HQ into the next stage of our growth out of Sydney and beyond.

“I want to thank Lorraine for sharing our vision and so smoothly and successfully integrating her team and clients into Think HQ over the past 10 months. Her transition work has given us a strong foundation to drive further growth through Sydney as she hands the baton to Sarah.”

Wood said of her new appointment: “Think HQ's unique capability to understand today's Australia, their commitment to positive change and high performing integrated offer is what drew me to this role.

“I'm passionate about amplifying that impact while driving commercial growth and expanding Think HQ's reach in Sydney.”

Top image: Sarah Wood and Jen Sharpe

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