Thinkerbell joins IMAA

Thinkerbell is the latest independent agency to join the ranks of the Independent Media Agencies of Australia (IMAA).

In addition to creative, Thinkerbell has embraced media planning, buying and optimisation since it was established seven years ago.

While the agency has 200 people in offices in Sydney (North), Melbourne (South) and Auckland (East), it also boasts a raft of clients that have taken to its media offering, and the agency understands some clients prefer to work with separate creative, PR, and media agencies.

"Media is not the poor cousin of marketing communications, it’s creative’s dance partner, not a wall flower waiting to be thought about," Margie Reid, CEO, Thinkerbell, said. "At Thinkerbell all of our processes and people ensure we think of medium and message as entwined entities, working together."

Sam Buchanan, CEO, IMAA, said: "The IMAA welcomes Thinkerbell with open arms. Thinkerbell is a unique creative company, few if any have fused creative and media thinking together to the scale they have.

"We look forward to seeing them contribute to the 175+ agency community that we’ve built," he added.

Thinkerbell's addition to the IMAA comes ahead of co-founder Adam Ferrier's keynote on '3+ and other media mistakes' at the Indie-Pendence Day conference.

The conference, to be held on Wednesday, February 19 at HOYTS in Sydney’s Entertainment Quarter as well as live streamed, will offer insights into what to expect across the sector this year from several Australian media leaders and experts.

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