TikTok Ad Awards return with new small business award category
Brett Armstrong: "Our partners continue to push the boundaries of creativity, delivering outstanding campaigns, and I’m excited to see the quality of entries this year."
The TikTok Ad Awards have returned to celebrate the impactful, authentic, and creative Australian campaigns.
Entries for the awards are now open, along with a new category, the Greatest Small Business Award, celebrating Australian SMBs.
The awards celebrate clients and partners that have delivered groundbreaking results through high-performing paid ad campaigns on TikTok, recognising leaders who are inspiring creativity and bringing joy to our community.
"Whether it's for an SMB, an established Australian brand, or a new disruptor entering the market, TikTok is the home of effective marketing campaigns that help brands connect with consumers and grow their business," said Brett Armstrong, general manager of global business solutions for Australia and New Zealand at TikTok.
"Our new category, the Greatest Small Business Award, celebrates the 350,000 small businesses of all shapes and sizes on TikTok that are making a significant impact through paid advertising. Our partners continue to push the boundaries of creativity, delivering outstanding campaigns, and I’m excited to see the quality of entries this year," Armstrong added.
Brett Armstrong, GM global business solutions ANZ, TikTok Australia Ad Awards 24
Agencies, brands, partners, and small businesses can now submit their entries across five categories. Shortlisted entries will be announced in January 2025, with the winners crowned at our awards evening in Sydney on February 19, 2025.
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Categories include, Greatest Creative Campaign, Greatest Brand Effectiveness Campaign, Greatest Small Business, Greatest Performance Campaign and Greatest For Good Award.
Entries can be submitted via the TikTok Ad Awards website and close at 11:59pm AEDT on November 14, 2024. Eligible campaigns must have run for any period of time between October 1, 2023, and September 30, 2024.
Last year, TBWA Sydney took home the top honours as the creative agency of the year at the first-ever TikTok Ad Awards Australia, while Wavemaker clinched the title of Media Agency of the Year.
The creative agency was awarded for consistently going “above and beyond and is never shy about using the power TikTok has as a platform to craft innovative and award-winning campaigns that drive results for their clients.”
See also: TBWA Sydney wins creative agency of the year at inaugural TikTok Australia Ad Awards
