Today cements national presence through DrawHistory partnership

Today has expanded its national presence through the integration of fellow B Corp agency DrawHistory and the appointment of senior leaders across Australia.

The agency integrations brings DrawHistory’s ten years of strategy and design work into the Today portfolio. With headquarters in Victoria, Today now has a permanent presence in Western Australia and continues to grow in New South Wales, the ACT, and Queensland.

“There’s been a lot of talk of the ‘death’ of purpose in design, marketing and advertising circles this year, but the success of agencies like Today and DrawHistory suggests otherwise,” Damon O’Sullivan, CEO and Co-Founder at Today, said.

"We're excited to welcome DrawHistory into the Today family – it’s rare to find such an aligned team, and our shared purpose makes us a stronger, more capable organisation ready to deliver greater impact across the region."

DrawHistory, based in Perth with operations in Jakarta, has worked with clients including Edith Cowan University, St John of God, the Department of the Premier and Cabinet, Google, and UNICEF.

"Everything we've built over the last ten years has been in service of designing new and better futures with people and for people," said Jeffrey Effendi and Angel Chen, DrawHistory Co-Founders and incoming Today Advisors.

"We couldn't be more proud to amplify that mission nationally with Today. This evolution is about expanding our shared commitment to community-led design together.”

Adam Morris, Co-Founder and Chief Design Officer at Today, added: “Greater impact begins at the local level. Our philosophy is that the most effective solutions are built with the communities we’re working with.

“For Perth, this means the fantastic local team is now amplified by our national strength in strategic design, research, complex digital products, and applied AI—deepening our collective ability to deliver world-class innovation for impact right here in Western Australia.”

As part of the integration, Today has made several senior appointments; Alisia Muscat, formerly AKQA, as Chief Operations Officer, Mark Davis, promoted from Head of Digital to National Partnerships Director, Louise Sergent appointed as Managing Director, NSW, and Dan Woods, stepping into the role of Head of Public Service Practice.

DrawHistory Co-Founders Effendi (Google, Change.org) and Chen (Perth College Foundation, University of Western Australia) will join as Advisors, contributing expertise in strategy and community engagement.

The move broadens Today’s capabilities in brand, communications, community engagement, co-design, and public sector partnerships, strengthening its position as a national, purpose-driven design and innovation studio.

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