TorchMedia joins forces with its transit partners to encourage Sydney to Ride with Pride

TorchMedia has partnered with Transdev Sydney Light Rail, ALTRAC Light Rail, Transport for NSW and Transdev Sydney Ferries to celebrate Sydney Gay and Lesbian Mardi Gras and Sydney WorldPride 2023.

TorchMedia is working alongside its transit partners to encourage Sydney to “Ride with Pride” delivering a campaign that both elevates and honours the diverse LGBTQIA+ communities.

Getting the show on the road, festival goers and commuters alike will find themselves immersed in a 70 metre ‘Rainbow Road’ spanning the Circular Quay Light Rail stop, adorned with the Pride Flag.

With the support of Transdev Sydney Light Rail and Transport for NSW,  TorchMedia is expanding its large-scale activations this year, seeing Central Chalmers Street Light Rail stop also get involved in the festivities with its own 30 metre Rainbow Road.

Commuters and pedestrians are encouraged to share their photos of the Rainbow Roads with the hashtag #RidewithPrideSydney.

For the fifth year running, the Sydney Light Rail will rally excitement throughout the heart of Sydney, featuring Vehicle Wraps and Interior Domination championing the 2023 Sydney WorldPride ‘Gather, Dream, Amplify’ message.

Complementing the Light Rail, one of Sydney’s iconic First Fleet ferries will feature a full vessel takeover, sharing the Mardi Gras festivities across the City. Stepping off the ferry, a WorldPride-themed photo wall will be located on Circular Quay Wharf 4.

TorchMedia managing director Kirsty Dollisson said, “Continuing to support the Sydney Gay and Lesbian Mardi Gras and Sydney WorldPride is extremely important to TorchMedia, as we celebrate diversity and inclusion within our team and our business operations.

"We could not be more excited to be a part of Sydney WorldPride’s Rainbow City, and hope the campaign brings enjoyment to the wider community.”

Transdev Sydney managing director, Arsene Durand-Raucher said, “It’s an honour to celebrate with LGBTIQA+ communities during WorldPride, transporting customers safely, and with pride on the light rail through Sydney.

"The rainbow platforms and proudly wrapped trams are a way for Transdev to show its commitment to a more diverse and inclusive community.”

ALTRAC Light Rail CEO, Duncan Edghill, said “We are delighted to show our support for the Sydney Gay and Lesbian Mardi Gras and Sydney WorldPride. Our LGBTIQA+ communities play such a tremendous role in making Sydney a vibrant, inclusive, attractive place in which to live. ALTRAC Light Rail is very proud to be a part of this great campaign.”