TorchMedia extends Sydney Light Rail advertising contract
"It has become a critical component of how brands target the CBD and surrounds, as well as valuable audiences in the East and Inner West."
TorchMedia has renewed its exclusive advertising rights with Sydney Light Rail across its fleet of 76 light rail vehicles.
The transit media specialist rights for advertisers on the light rail network span exterior and interior formats across the CBD South East and Inner West lines, including premium full wraps across the network.
Kirsty Dollisson, TorchMedia managing director, said: "The Central Business District and South East Light Rail network has been a transformative infrastructure project for Sydney. Since the L2 Randwick Line opened in late 2019 and the L3 Kingsford Line soon after, Sydney Light Rail has become an important part of the fabric of the city.
"Not only has it helped reduce bus congestion and provided a higher capacity mode to transport people to the event precincts of the Sydney Cricket Ground, Allianz Stadium and Randwick Racecourse, it has become a reliable and convenient part of the daily commute for Sydneysiders, illustrated by the skyrocketing recent patronage.
"We are excited to extend our partnership with Transdev, ALTRAC Light Rail and Transport for New South Wales, to continue bringing stunning campaigns to life in the heart of Sydney’s CBD."
Aaron Morton, TorchMedia's head of sales, said Sydney Light Rail network will enable "advertisers to deliver impactful, larger than life campaigns right through the centre of the city."
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"It provides access to premium retail, big events, sporting and entertainment precincts, as well as George Street, Circular Quay and Surry Hills. It has become a critical component of how brands target the CBD and surrounds, as well as valuable audiences in the East and Inner West.
"The Sydney Light Rail has also proven its popularity due to its frequency and reliability; comparing 2023 to 2022, passenger numbers have increased by 47% and we expect to see further passenger growth this year and beyond."
Last year, TorchMedia expanded its premium Canberra Light Rail portfolio, growing from five to nine stations covering the city’s entire light rail network.
