TorchMedia secures media rights for the Light Rail Network

Ahead of the planned expansion for Sydney Light Rail Network next year, OOH company TorchMedia has secured the rights for all internal and external media across the network. Adding to Torch's large Eastern Seabord transport offering, the Light Rail Network will offer advertisers exposure to the 7million+ Sydneysiders who use the light rail network annually.

“TorchMedia entered into the Transit arena over three years ago with a clear mandate to develop our mainstream Out-of-Home assets. The addition of the Sydney Light Rail Network to the TorchMedia portfolio is a logical step and we’re excited by the exposure it will offer advertisers to the hard to reach Inner Western Suburbs,” said Kirsty Dollisson, General Manager of TorchMedia.