Radio launch: Triple M is a little bit country… and a lot of rock’n’roll

Southern Cross Austereo's latest radio station Triple M Country went live at midnight as we started the second month of 2018.

The digital radio brand joins the portfolio of Triple M Modern Digital, Triple M Greatest Hits and Triple M Classic Rock Digital.

Triple M Country will feature contemporary music by many celebrated Aussie and international artists, from Lee Kernaghan, Kasey Chambers and Keith Urban, to Sam Hunt, Florida Georgia Line and Carrie Underwood.

Kernaghan will host his own music show The Range, each Sunday 6am-8am, with the show also airing across the Triple M regional network and syndicated stations.

Other shows include Nashville Access with its weekly insight into the heart of American country music and Hot Country Saturday Night.

Triple M Country is available on digital radio in Sydney, Melbourne and Brisbane, online at triplem.com.au/country, or via the Triple M app (available on iPhone and Android).

Southern Cross Austereo’s chief creative officer Guy Dobson said: “The launch of the Triple M Country signals the continued growth and diversification of the Triple M brand across Australia.

“This is the next brand extension for Triple M – offering even more solutions for our clients and an even broader audience reach.”