TV Ratings Survey Week 1: Seven reports biggest survey launch week in history

Seven romped home in first place as it reported the biggest tv ratings survey launch week in history, bigger than any network ever.

Seven also noted it had as many viewers as Nine and Ten combined in week one of survey.

Seven had total people share of 39.8%, 6.4 points better than the previous best of 33.4% in 2012.

The 25-54 share of 42% was 7.8 points above previous best of 34.2% in 2012.

Seven noted it was the first network to ever open survey with a combined channel share over 40% for people 25-54.

Nine had plenty to boast about too last week, noting it was the week where Married at First Sight overtook My Kitchen Rules, taking the lead in both metro rankings and winning most of the national ones as well.

Nine said Married At First Sight has a significant margin on MKR in key demos like 25-54 (where it reported most revenue is written) with a lead of 100,000 plus.

Nine had the top five metro audiences of the week.

Injecting a little bit of niggle into the commentary, Nine reminded people the Winter Games were performing well, but that came with a cost close to $200m. Nine also reported in detail on what it called the “continued freefalling” of My Kitchen Rules.

The primary channel shares year-on-year for week seven were (2017 in brackets)

Seven 27.7% (21.4%)
Nine 19.3% (20.7%)
TEN 9.8% (12.4%)
ABC 10.8% (13.1%)
SBS 3.7% (4.6%)

The biggest move amongst the multichannels was 7mate, which is carrying an Olympic load, with the channel on 7.1% last week, and 3.0% in week seven last year.