Twitter to recognise five agencies in the Twitter Innovators Agency Awards

The Twitter Innovators Agency Awards are back to celebrate and inspire best-in-class media planning. 

Twitter is recognising five agency teams that demonstrate the work of true innovators. Participating agencies will stand a chance to win a trip to California in December 2022, for an event all about them and their work.

Emily Foat, head of agency for Twitter ANZ said: “We are excited to be reintroducing the Twitter Innovators Agency Awards. We want to take this opportunity to celebrate, showcase, and reward the best campaigns on the service. In addition to that, we want to use this time to provide guidance and inspiration to other brands on how they should approach launching their campaigns on Twitter.”

Twitter will be choosing a winning team from each of the following categories:

Best Launch Campaign
Taps into Twitter’s receptive audience to launch a brand’s new product, campaign, or positioning

Best Connect Campaign
Connects to what’s happening by building relevance and levelling up the conversation

Best Conversion Campaign
Leverages Twitter’s full-funnel product suite through innovative performance and/or commerce campaigns

Best Social Impact Campaign
Sparks public conversation and brings awareness to ideas that matter

Innovator of the Year
Awards the agency with the most shortlisted and winning submissions in Twitter Innovators 2022

Last year, the Nestle team at UM Australia took home the Innovator of the Year award for their #MiloHotvCold campaign. The campaign showcased the best example of using Twitter to launch something new and connect with What’s Happening. 

For agencies who are eligible, and keen to participate, you can submit nominations here from Wednesday, June 29 through to October 31 2022. Submissions will be evaluated based on campaign creativity, effectiveness, engagement and uniqueness.