Julia Edwards and Shalyce McLean join Uber's advertising division
The appointments come after Mediaweek revealed Nicole Bardsley was Uber's new head of marketing.
Uber Australia’s advertising division has expanded its leadership team with the additions of Julia Edwards and Shalyce McLean.
Edwards will lead the advertising division’s strategic verticals and CPG team across Australia and New Zealand, reporting to Michael Levine, head of advertising.
She will craft the advertising business’ product proposition tailored for the ANZ market, and ensure clients understand Uber’s advertising tools.
Julia Edwards
Edwards said she was looking forward to empowering the brand’s partners to leverage everyday moments to connect with Uber's audience in meaningful and intentional ways.
She added, “Uber advertising helps power people’s lifestyles, connecting brands and consumers authentically in the moments that matter as they navigate the real world.”
McLean will step into the role of agency lead for Uber’s advertising offering, overseeing the platform's advantages and promoting them to agency partners and clients.
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Shalyce McLean
McLean said she was looking forward to working with the advertising team on driving “mutually beneficial and sustainable growth” for agencies, clients, and the industry.
She noted that she was looking forward to scaling the brand’s offering to be “intensely compelling for the Australian and New Zealand market.”
“Uber is a business that acutely understands how people move and eat and recognises the value advertising and media agencies offer,” she added.
Michael Levine, head of advertising for Uber ANZ, welcomed both to the team and called their experience and leadership skills “invaluable” as Uber's advertising arm grows across Australia and New Zealand.
“Equipping our team with a dedicated strategic focus on our vertical offerings and relationship with CPG brands, alongside a new lead that focuses on developing and building a stronger relationship with agencies locally,” he said.
“I am excited by the expanded opportunity to showcase the capabilities of our advertising surfaces to help brands and marketers look for innovative ways to engage with their consumers."
Nick Sargent
The appointments come at a time of rapid growth for Uber’s advertising business over the last year. Uber appointed Nick Sargent, head of enterprise restaurants, as part of the division’s leadership, and launched several new advertising products in the region, including Uber Journey Ads with video, Sponsored Items across Uber Eats, Post Check-out video ads, playable ads, and more.
Last month, Mediaweek revealed Nicole Bardsley was departing Cashrewards as its CMO to become head of marketing at Uber, Uber Eats, and Uber Car Share ANZ.
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Top image: Nick Sargent, Shalyce McLean, Michael Levine and Julia Edwards
