Ultimate Tag: Seven commissions Endemol Shine for another 7.30pm reality hit

The Seven Network has commissioned Ultimate Tag from Endemol Shine Australia (ESA), to air on Channel 7 in 2021 as part of its continuing content led growth strategy.

The new commission extends the partnership between the companies following the successful collaboration on Big Brother Australia.

Ultimate Tag is an epic tournament of tag to find Australia’s ultimate taggers. It takes the universally known game of tag and elevates it to a level and scale never before seen.

Commenting on the commission, Seven’s network programming director Angus Ross said: “This is part of our tent pole strategy that delivers epic entertainment to all audiences. We’re excited to be partnering with Endemol Shine Australia to bring Ultimate Tag, a dynamic new format, to Australia next year. Endemol Shine are the masters of supercharging shows to massive success in Australia, and with Ultimate Tag we know they will deliver a great show that our viewers will love, just as they have done with Big Brother this year.

“We can’t wait to bring Ultimate Tag to our audience next year and continue our content led growth story that has reestablished Seven as the place for brands to reach key demographics.”

Mark Fennessy, CEO, Endemol Shine Australia, said: “It’s the fastest and most intense competition ever seen – a supersized family game that just became a sport. Everyday Runners must avoid our professional Taggers – a mischievous group of highly skilled freerunners, parkour artists and elite athletes. It moves at a frightening speed that delivers momentary thrills, surprising victories and startling defeats. Ultimate Tag is blockbuster family entertainment at its pulsating best – the Ultimate Test on the Ultimate Playground.”

Originally created by event entertainment specialists Znak & Co, Ultimate Tag’s launch on FOX marks broadcast’s highest-rated unscripted Summer debut in three years and FOX’s highest-rated and most-watched unscripted Summer debut in eight years.

Casting is open now at ultimatetagcasting.com.au with more details to be announced at Seven’s 2021 Upfronts later this year.