Universal Music's Bring agency appoints James Griffiths creative director

Bring, Universal Music Australia’s branded entertainment agency, has appointed James Griffiths (pictured) creative director. He joins the business from Ideaworks where he was also creative director.

As a member of the Ideaworks leadership team, Griffiths directed the agency's creative output across all clients, creating award-winning work for Myer as part of their retail transformation. Previously at iris Griffiths also created award-winning work for Adidas as part of their All Blacks Sponsorship and creatively led the strategic repositioning for Chang Beer globally from Australia.

Bring managing director Roddy Campbell said: “We took our time to find the right person and can already see that Griff is going to make a huge impact. It’s an exciting lane within the marketing sector to be working in as more brands look to tap into the unrivalled passion for music and try new things, creating ownable events and content platforms as opposed to the traditional sponsorship approach. I feel our team is perfectly placed with experience and capabilities to deliver a top class, end to end creative solution.”