University of Western Australia names VML Perth and WPP Media as new creative and media partners
Haylee Felton: “There was an instant alignment of values, and we anticipate a strong and collaborative partnership with a one-team mindset.'
The University of Western Australia (UWA) has appointed VML Perth and WPP Media as its new creative and media partners.
The Brand Agency, which previously held both accounts, has concluded its partnership with the University. UWA Chief Marketing Officer Haylee Felton acknowledged the agency’s contribution over the years.
The new partnership with VML Perth and WPP Media will focus on revitalising the UWA brand and strengthening its presence across student and community touchpoints.
The review process was managed by Trinity P3 and involved several top-tier agencies.
Felton said VML Perth and WPP Media stood out for their exceptional quality of thinking, creative energy, spirit of collaboration – local WA teams powered by global expertise.
“We were highly impressed by the calibre of work and the passion the teams brought to every interaction,” she said.
“There was an instant alignment of values, and we anticipate a strong and collaborative partnership with a one-team mindset.”
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VML CCO Paul Nagy said UWA’s ambition to push creative boundaries and connect with its audiences in fresh and meaningful ways was exhilarating.
“The instant chemistry between the teams and a shared ambition to elevate the work to new heights has set us up for a strong long-term partnership.”
WPP Media’s Peter Vogel, said: "Partnering with UWA alongside VML, allows us to bring media, data and technology expertise together with bold creative ideas to amplify their story of academic excellence and innovation, reaching new students and shaping future leaders."
This win for VML comes after the agency recently launched campaigns for Cuddly's Refresh Rinse and KITKAT's limited-edition reversible hoodie designed to blend into public transport seats, promoting its brand platform of protecting “break time.”
